On January 1, BYD Auto officially released the brand new logo (LOGO), realizing brand renewal and upgrade.

    The brand-new LOGO of BYD Auto is in the same vein as the BYD Group LOGO and the meaning of "Build Your Dreams". The simple and smooth metal texture lines form the "BYD" word with a "forward" dynamic. The precise proportion and regular line arrangement and deformation give the new LOGO a strong sense of design, technology and quality.

    In terms of design, the oval border is cancelled and it becomes more open, and through letter deformation, the closed space of the three letters of BYD is opened, so that the end of the line is like an open contact. This means that BYD Auto is willing to interact with users in a more open attitude. Link with partners to jointly explore new formats of automobile products and services in the era of intelligence, and jointly build new valued automobile brands.

    The dynamic design of "from left to right, accelerating forward" is consistent with BYD's brand spirit of "all the way forward". As a leader of new energy vehicles, BYD has not forgotten its original aspirations, has always been ahead, but is committed to moving forward. Since 2020, BYD has successively launched a series of new products that have attracted consumers’ attention and recognition, such as Han, 2021 Tang, Song PLUS, and Qin PLUS. Up to now, the sales volume of new energy vehicles has reached nearly one million; at the same time, BYD has become a “dragon boat”. The official strategic partner of "Entering Olympics" and "Ge 10th Five-Year Plan", brand building, accelerate forward.

    The new LOGO is only used in the domestic passenger car market, and the other businesses of the group remain unchanged. BYD Auto, which is more open, will use new technology to link the world, and build a new value car brand with users and partners, and accelerate its progress for every new travel experience.