No one thought that in China's new energy market, it was not Weilai ES6 or Xiaopeng P7 that defeated Tesla Model 3, but Wuling Hongguang MINI EV.
On December 24, the National Big Data Alliance for New Energy Vehicles and a number of organizations released the "China Small Pure Electric Passenger Vehicle Travel Big Data Report" in Beijing. The report data shows that, driven by products such as Wuling MINI EV, the average annual market share of small pure electric passenger vehicles is about 40%, occupying an important position in the new energy passenger vehicle market, and it has become a phenomenon from policy guidance to consumption drive. Grade products.
"Small electric vehicles are very much in line with people's daily travel needs, especially in rural markets and third- and fourth-tier cities. They have a lot of room for development." Wang Binggang, director of the Technical Expert Committee of the Strategic Alliance of Electric Vehicle Industry Technology Innovation, said in an interview. Judging from the current development trend, in the future, my country's small and mini car market is likely to be occupied by electric vehicles, and traditional fuel vehicles will basically withdraw from this segment.
According to statistics, from January to November 2020, the production and sales of new energy vehicles in my country reached 1.119 million and 1.109 million, respectively. The output fell by 0.1% year-on-year, and the rate of decline was 9.1 percentage points lower than that from January to October. Sales volume increased by 3.9% year-on-year. Ended the downtrend. The "China Small Pure Electric Passenger Vehicle Travel Big Data Report" shows that in the small pure electric passenger car market in 2020, the most prominent one is SAIC-GM-Wuling, which occupies half of the country, with a market share of 51%.
Hongguang MINI EV, a subsidiary of SAIC-GM-Wuling, is the only model with a monthly sales volume of over 30,000 in the domestic new energy vehicle market. Statistics show that the cumulative sales of Hongguang MINI EV in November reached 33,094 units, and the highest single-day sales exceeded 2,000 units.
In the fiercely competitive new energy vehicle market, Hongguang MINI EV has won the domestic new energy vehicle retail list champion for three consecutive months. Among them, the sales volume in September was 14,495, and the sales volume in October was 20,631.
Shao Jie, Technical Director of SAIC-GM-Wuling Electric Technology, said: "The improvement of economy and convenience is the intuitive experience of Hongguang MINI EV users after purchasing a car. It is precisely based on the people’s actual car needs that Hongguang MINI EV has become a The sales champion in the new energy market is an affirmation by the market and users of SAIC-GM-Wuling's unremitting efforts for a long time."
The continued hot sales of Hongguang MINI EV across the country has further verified the huge demand in the small pure electric vehicle market. After experiencing the development of policy-driven new energy vehicle consumption, it has shifted from restricted cities to non-restricted cities and consumption-driven.
The Huachuang Securities Research Report pointed out that the demand for high and low electric vehicles is divided. High-end electric vehicles focus on the sense of science and technology and service experience, while low-end and mid-end vehicles value cost-effectiveness and convenience. After the subsidy declines, A00-class electric vehicles are at a competitive disadvantage compared with fuel vehicles at the same price. Wuling Hongguang MINI EV took the initiative to lower its positioning and entered the low-speed electric vehicle market. It has achieved sales success and opened up new ideas for A00-class electric vehicle companies.
In the view of Cui Dongshu, deputy secretary general of the National Passenger Car Market Information Association, the small electric vehicles launched by this wheeled car company have made many progress compared with previous years. More importantly, the market segment of small electric vehicles has huge development potential.
The difference is that a large part of the small and micro electric vehicles have been put into the car rental field before, but most of the small electric vehicles sold on the market this year are purchased by private consumers. In other words, the sales have increased in recent times. , Which fully reflects that private consumers in my country have a huge demand for small electric vehicles, and there is still huge room for increase in the future.
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