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During the epidemic period, buying a car will not suffer a loss and the investigation will be carried out in five luxury brands

Publish Date: 2020.03.02

      With the development of the resumption of work, many luxury brand 4S stores have launched online live broadcast and strict in-store disinfection. At present into the shop to see the car after all safe, special period to buy a car after all whether greater discount? This topic has been fermenting for a week or so, and after colleagues last week's concentrated search for the shop action, this article will be summarized into five luxury brands into a essence, I hope to help you.


      According to our colleagues' visits over several days, we visited 4S stores of five brands in Beijing, including audi, BMW, Benz, land rover and Volvo, and summarized five questions that users most concerned about. The protection and disinfection measures in each store, the service quality of the cars in the store, the stock situation of hot-selling cars, whether the maintenance during the epidemic is fast, the special period of the car preferential strength, we start to discuss and evaluate the star, full five stars.




      There is a security guard at the gate of the audi 4S store. When entering the store, customers need to register their id CARDS to show information such as car inspection or maintenance. Finally, they need to take their temperature.


      In order to avoid the risk of audi owners going out, the store also provided free pick-up and delivery service within 25 kilometers during the outbreak.

      Audi A4L, Q3, Q5L and other models have attracted more attention. Some popular models are now available and can be picked up at any time. In addition to door-to-door car business, the owner can also drive into the shop maintenance, need to make an appointment 24 hours in advance, oil filter routine maintenance about an hour to complete.


      According to the preferential price inquired by yiche APP, the highest comprehensive discount for audi A4L is 48,800 yuan, the highest comprehensive discount for audi A6L is 70,000 yuan, and the highest comprehensive discount for audi Q5L is 71,300 yuan. The above are the comprehensive preferential prices in Beijing, and the preferential margin before the holiday is not reduced.

      The Mercedes 4S shop visited by colleagues has a separate and closed yard, so the inspection of the staff entering the shop is at the entrance of the parking lot. Customers entering the store need to register information, and then conduct wrist temperature measurement, after confirmation can enter. If necessary, the staff can provide hand lotion or disinfectant wipes at any time. 


      Shift work is adopted in the store, but the reservation service can arrange the sales staff and vehicles in advance, no matter to see the car or test run, so as to improve communication efficiency.


      Domestic models of kingdom-sales, such as c-class, e-class and GLC class, are available, but with few colors. This is also a normal situation of Mercedes Benz. Some car orders require a 2-4 week reservation period.

      At present, the maintenance service of this mercedes-benz store is running normally, which can be made by appointment or arrived at the store at any time. Moreover, because there is not much traffic in the store, it is faster than before the Spring Festival. In terms of maintenance, it is recommended that the owner communicate with the phone first and confirm the cycle of accessories before sending the car to the store.

      At present, domestic a-class long-axle saloons have A cash discount of 30,000 to 40,000 yuan, c-class cars generally have A cash discount of 50,000 yuan, and GLC models also have A cash  discount of 30,000 to 40,000 yuan and A replacement subsidy of 6,000 yuan. At present, the GLC model still has 4 free maintenance times and a free one-year extended warranty. If be to decide to buy a car need, can pay the prospective car owner of deposit, still have a few preferential rate or give away a project to be able to talk about.


      Security guards sprayed disinfectant at the entrance, and the exhibition hall posted a sign saying "take your temperature, wear a mask and register". After entering the store, staff would also help to check your temperature, but there were no disinfectant wipes or hand lotion.

      At present, BMW 4S stores are under the duty rotation system. According to the models in charge (brilliance BMW, imported BMW and BMW M), they are assigned to work in different groups. For the demand of car test, you can enter the store at any time or make an appointment.


      During the epidemic, 4S stores can still make an appointment for maintenance, and the latest day for maintenance can be the same day, according to the appointment in the store. Oil filter small maintenance, 1 hour can be completed, you can also choose to pick up and send car maintenance service.

    For BMW's best-selling car series: 1 series, 3 series, 5 series, X1 and X3, there are plenty of available cars in the store. The discount range of BMW's current kingpin models is the same as that of the previous year. For specific information, please refer to the "naked car price" function in the APP of yiche for reference.


    The BMW 4S store visited by colleagues launched special preferential policies for the epidemic: those who order a car during the epidemic period (before March 31), or pay a small deposit of 399 yuan, can enjoy three years of free small maintenance of 60,000 kilometers, including oil, filter and hourly fees. Distant friends can ask the local dealers, whether there are similar preferential activities.


      The security guard will take the temperature of each customer and check the wearing condition of the mask. The shop has posted the notice of today's disinfection, the display car has hung a sign that the vehicle has been cleaned and disinfected, but there is no sign that the front desk staff has put out relevant disinfection supplies for the guests.


    The store has resumed normal work, but each post is subject to a shift system, staff in the store are wearing masks, and keep about 1 meter apart.


      At present, land rover models sold in the store are all available, but due to limited logistics, the stock of some color models is not too large. If customers need special configuration or new HSE version, they need to book for about 3 months.


      No matter it is car viewing or maintenance, you can make an appointment in advance. The working hours of the after-sales and sales departments are the same as usual. The pick-up and delivery service is a third-party agency service provider.



      According to easy car APP query to preferential prices, land rover found 2.0 T comprehensive preferential 115700 yuan, highest range aurora 249 ps composite offers 68700 yuan, highest older found god just the highest discount of 111000 yuan, according to the different configuration and the new found sports section, also has the nearly preferential discount or so, above is a comprehensive preferential prices in the Beijing area.



      Before entering the store, the security guards need to take the temperature and register the information. The store also needs to take the temperature again. At the same time, the hand-washing liquid is also provided. 


      At present, the pre-sales and after-sales departments all adopt the shift system, and the sales business such as car test drive is carried out normally. Employees need to take their temperature  before going to work every day.



      The main models of Volvo, such as S60, S90 and XC60, are available in the store. The configuration and colors of the vehicles in stock are also quite complete. In addition to the pick-up and delivery business, if the owner of the 4S shop goes there by himself, the regular small insurance can be completed within one hour after the reservation is made one day in advance.



      At present, the preferential activities of all models in the store are basically the same as before the Spring Festival. According to the preferential price inquired by yiche APP, the highest comprehensive discount for Volvo S60 is RMB 30,000 yuan, the highest comprehensive discount for Volvo S90 is RMB 97,900 yuan, and the highest comprehensive discount for Volvo XC60 is RMB 62,900 yuan. These are the comprehensive preferential prices in Beijing.


      Conclusion: this paper summarizes and scores the performance of five luxury 4S stores during the epidemic period. In the inspection and protection of the store has a certain measure, disinfection work is also carried out without exception. Most of the models of audi and Mercedes offer strong incentives, no doubt to improve the cost performance. BMW, land rover and Volvo also have good financial policies. It can be seen that with the improvement of living standards and preferential policies of many luxury brands, it is not far to buy luxury cars.


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