The emergence of current digitalization can effectively help companies form an efficient and collaborative model in R&D, manufacturing, marketing, and services, so that companies can reduce costs and increase efficiency in the current state, and respond to industrial changes.

　　When human society enters the Internet age, information floods like a dyke, and its complexity refreshes human cognition.

　　Because the value of data needs to be precipitated and further developed, cloud services have ushered in the blue ocean market. The upgrade of artificial intelligence technology has improved the computing power of the machine. The complex information can be reordered, decoded, and transformed into measurable numbers and data, and then a suitable calculation model is constructed artificially to make the use of information by humans more efficient and convenient , This process is called digitization.

　　In short, digitization is a product of the development and popularization of the Internet, and it is an upgrade stage after informatization; at the same time, digitization is a product of the demand for efficiency in the development of the current era, which can effectively solve the asymmetry of information, improve the efficiency of information dissemination, and reduce the cost of communication. , Strengthen the synergy effect.

　　Digitalization is the product of industry development. Taking the automobile industry as an example, the complex and huge automobile industry chain is like a giant ship to adapt to changes in wind and waves in different seas. Facing the huge waves caused by technological changes, the automobile industry needs to respond more quickly to the changes, and can upgrade the system and adjust the rudder in time. The injection of digitization can enable the industry to be efficient and rapid in technological changes and improve response efficiency.

　　Digitalization is a product that conforms to user habits and maintains the same frequency with them. At present, the mobile Internet has penetrated into the bones of consumers and is deeply bound to each other. Under the transformation of the mobile Internet, users have become mobile data terminals. In order to better understand the needs of consumers, companies need to maintain the same frequency interaction with them, use tools that consumers are more familiar with, listen to consumers' demands, so as to take the lead in products and services.

　　When the development of the industry fails to adapt to the changes in key variables such as industry, technology, and users, it will encounter setbacks.

　　In 2018, the world’s largest automobile production and sales market ended its 28 consecutive years of growth. The Chinese auto market has been hit hard. After 2018, the situation has not improved. Instead, 2018 has become an important turning point for the global auto market’s decline in production and sales. Since then, it has entered a period of growth difficulties.

　　Unfortunately, the impact of the global auto market followed one after another. At the beginning of 2021, a global epidemic has swept across, like the arrival of a black swan, putting the development of the world economy at risk. As one of the pillars of the global physical industry, disasters in the automotive industry are not singular. In order to control the development of the epidemic, global car companies have almost suspended work and production, and have been forced to cut wages and layoffs to maintain normal operations in the cold winter. The global automotive industry is experiencing multiple problems such as supply chain cuts, delays in vehicle delivery, and chip shortages.

　　The huge and complex industrial chain has caused a serious separation between the front end and the back end of the automotive supply chain, the manufacturing end, and the marketing and consumption end, forming a closed information island, resulting in inefficiency, poor information, and slow change in the auto industry.

　　The arrival of the epidemic has accelerated the intensification of contradictions in the automotive industry chain. As a tool for breaking the information wall, digitization can connect information islands, open up the industrial chain, and help the automotive industry reduce costs and increase efficiency.

　　While the traditional auto industry has been hit hard, smart electric vehicle companies are booming as an emerging force.

　　In 2020, when the global automotive industry is in decline, Tesla's super factory invested in China has been delivered. Tesla's market value has soared to the sky, continuously breaking the market value ceiling of auto companies, and firmly sitting on the world's largest auto company by market value. Tesla uses technology to redefine the car, which has plunged traditional car companies into an unprecedented panic.

　　There are two completely different routes in the automobile industry. After Tesla, smart cars such as Weilai, Xiaopeng and Ideal have become rising stars, constantly innovating the traditional auto industry with technology, products, services and business models. In addition, BYD replaced SAIC and became China's No. 1 car company by market value; China's leading battery company Ningde Times ranked No. 1 in the world in terms of installed capacity for four consecutive years.

　　In 2020, the performance of smart electric vehicle companies and other emerging forces in the capital market has repeatedly peaked, injecting new vitality into the auto industry. Smart electric vehicles provide a natural growth soil for automobile digitization.

　　Electrification is the foundation of intelligence, and the intelligence of the automotive industry upgrades cars to smart data terminals, making automotive products a carrier of digitization, and a link that connects manufacturing, sales, and users. The emergence of smart electric vehicles has effectively alleviated the current main contradictions in the auto industry. Auto companies have gradually gained a deep understanding of industrial changes, from focusing on manufacturing processes to paying attention to the application of emerging technologies, from absolute dominance in the industry chain to Put users at the core.

　　This series of changes in car companies has given birth to the digital transformation of R&D, manufacturing, marketing, and service.

　　In the "2021 Auto Industry Digital Service Providers TOP50" report to be released by the Eou Think Tank, the Eou Think Tank has discussed and analyzed the four aspects of digital R&D, digital manufacturing, digital marketing, and digital services, and will focus on all aspects involved. The company’s technology, business, and model will be evaluated, and 50 automotive digital service providers will eventually be selected.

　　Digital marketing: At present, the first thing to solve in the automotive industry is the contradiction between car companies and users. The advantages of digital marketing can be revealed through Internet channels and terminals, and can be applied first in the automotive industry. Digital marketing companies can use big data technology to further understand the changes in user needs, and help car companies/dealers have system construction, user operations, Ability in many aspects such as product marketing.

　　Digital R&D: When a car becomes an intelligent terminal, it has digital capabilities in the initial R&D and production process. The intelligence and computing power of automobile products is the key to the automobile becoming a digital terminal platform. Companies dedicated to serving the intelligence and computing power of automotive products will become important participants in the digital research and development of automotive companies.

　　Digital manufacturing: With the advent of the Industry 4.0 era, factories are also developing in the direction of intelligence, and the manufacturing side of the automobile industry is upgraded accordingly. The construction of digital factories is in full swing, making C2B and other customized services possible. Auto companies can link from the manufacturing end to the consumer end, making manufacturing variable, controllable and traceable, opening up many links in automobile manufacturing, and perfecting an important link in the automotive digital industry chain.

　　Digital service: The service is mainly generated in the use and circulation links after car sales. As a large-scale low-frequency consumer product, automobiles have been difficult to provide services in the hands of users. However, the upgrade of automobiles has become another smart terminal after smart phones. It has a greater possibility of scenario development, and services have become critical. Especially in the automotive aftermarket, digitization will become an important means to form close interaction and connection with users. At this point, the accumulation of data in the automotive industry chain has formed a closed loop, enabling the front-end flexible R&D and production of the automotive industry to produce products that are more in line with consumers’ favorites. , Forming a virtuous circle.

　　The new crown virus is now developing in a normal way. How to stably control the epidemic while maintaining the normal operation of enterprise development has become a problem for all enterprises. The era of automobile digitalization has arrived, which is a necessary stage in the process of industrial development. Now is the best period for the full digitization of the automotive industry.

　　The use of emerging technologies to help enterprises achieve efficient operations in the information age has become the consensus of global enterprise development. The emergence of current digitalization can effectively help companies form an efficient and collaborative model in R&D, manufacturing, marketing, and services, so that companies can reduce costs and increase efficiency in the current state, and respond to industrial changes.