Dongfeng Peugeot's unremitting efforts in the Chinese market are paying off, and the continuous improvement in market performance is the best proof. Data shows that since 2020, a series of targeted strategic adjustments and strong shareholder support have allowed Dongfeng Peugeot to bottom out and achieve a V-shaped reversal in sales. Dongfeng Peugeot’s cumulative sales in the first quarter of 2021 increased by 203% year-on-year for 4 consecutive years. Month-on-year positive growth year-on-year, successfully achieving a good start for the first quarter.

　　Continually improving market performance gave Dongfeng Peugeot a shot in the heart. As the epidemic dissipates and the Chinese auto market as a whole continues to grow and become stronger, French Peugeot and Dongfeng Motor Group also believe that as long as Dongfeng Peugeot unswervingly continues to implement the existing strategic guidelines, it will only be time to return to historical highs. problem.

　　And Dongfeng Peugeot may return to the mainstream market sooner than expected, because Dongfeng Peugeot is currently ushering in the dual opportunity of brand renewal and product renewal. The brand renewal only once in ten years allows Chinese consumers to recognize Dongfeng Peugeot again. This is a once-in-a-lifetime opportunity to reshape the image of the Peugeot brand in China. The new Peugeot 4008/5008 is an important means for Dongfeng Peugeot to continue to expand its growth.

　　So, how does Dongfeng Peugeot play the two brand and product cards in its hands?

　　Brand renewal: leading the new French trend

　　On February 25, the Peugeot brand officially launched a new brand identity. This is the eleventh time in Peugeot history and the first time since 2010. The brand new logo pays tribute to the classic lion head image of 1960, with a strong sense of history. Peugeot once held a celebration of its 210th anniversary in 2020, and stated that the Peugeot brand is "the oldest existing car brand in the world." This is a historical honor that the Peugeot brand is proud of.

　　On April 7, Dongfeng Peugeot told Chinese media that it would officially announce the launch of China’s brand renewal program at the upcoming Shanghai Auto Show. After the Shanghai Auto Show, Dongfeng Peugeot will fully implement the new logo, and will complete the renewal of 40+ old outlets this year, and complete the renewal of all outlets in the next three years. In addition, Dongfeng Peugeot will launch the first model with a new LOGO in 2022. It is speculated that this model will be the new Peugeot 308, and netizens are very much looking forward to seeing the hatchback version of the 308 in the Chinese market.

　　Peugeot brand global CEO Lin Jiesheng once stated at the brand renewal conference that Peugeot is stepping out of the ranks of ordinary automakers, focusing on becoming a truly "innovative high-end mainstream car brand" and eager to emerge in the world. For the prospects of the next few decades, we have strengthened our design language, brand image, and our relationship with customers. And hope that every customer can experience the charm of the Peugeot brand in high-quality time. There is nothing better than the brand new logo to show Peugeot's move into the high-end market of mainstream brands.

　　Just as Greene, general manager of Dongfeng Peugeot brand, said, the new brand logo can better inherit the brand DNA and represent Peugeot’s image of advancing with the times. By strengthening the design language and brand image, it will show Peugeot’s identity, DNA and personality to the world. . At the same time, the new brand identity caters to the trend of digital development and is flexible. The new brand identity is more eye-catching and suitable for all types of communication. It is the development trend of modern brand identity. In addition, the new brand identity is also in line with Peugeot's new positioning, which is to fully transform into a high-end, electrified, and international market, providing customers with the greatest perceived value and bringing a higher-quality experience.

　　Together with the brand upgrade, Dongfeng Peugeot has further upgraded its user services. Dongfeng Peugeot stated that it will further accelerate the realization of the "customer-centric" transformation of the brand's entire value chain, the five-heart guardian action will be upgraded and four 100% commitments.

　　Among them, the "Five Heart Guardian Action" composed of "buy a car with peace of mind, use a car with peace of mind, considerate service, happy to change a car, and be of one mind along the way" has been upgraded again in two ways. The service is thoughtful and upgraded again: the "home pick-up and delivery" service is extended to the whole country, and Dongfeng Peugeot owners can enjoy home pick-up and delivery services within 30 kilometers. The free service range of car delivery has been increased from 10 kilometers during the pilot period to 15 kilometers, saving customers time cost.

　　Upgrade with peace of mind with a car: Customer Care Fund. This upgrade has two major uses for users. One is the advance compensation policy, and the other is that customers who are dissatisfied with the service or product experience during the car use process can implement manufacturer care through one-to-one tracking service. Serve, move customers, and improve customer satisfaction.

　　In addition, the general manager’s “Four Guarantees” policy of direct complaints and value preservation, warranty, maintenance and insurance ensured that customers’ trust in Dongfeng Peugeot was further enhanced.

　　Through considerate service, Dongfeng Peugeot is working hard to make the brand image of "New French, New Peugeot" penetrate into every corner of the market.

　　Product renewal: the new 4008/5008 will be officially launched at the Shanghai Auto Show

　　Not long ago, at the National Media Test Drive Conference held by Dongfeng Peugeot, the media gave unanimous praise to the new 4008/5008. In particular, the excellent chassis tuning made the media deeply impressed with the driving experience of the new French SUV, and consumers have long been eager for it. I hope. Today, the brand new 4008/5008 with "3 major changes, 4 major upgrades, all-series hard-core standard equipment, and up to 20 upgrades for main models" will usher in the market at the Shanghai Auto Show.

　　Before going public, Dongfeng Peugeot also brought a pre-sale policy to meet consumer expectations. I believe it is a benefit that should not be missed for users who have been paying attention to the new 4008/5008.

　　These benefits include: "1000 yuan for 5000 yuan" Lion King car purchase, that is to say, if you make an immediate decision, you can immediately enjoy the "1000 yuan for 5000 yuan" Lion King car purchase, and it is limited to the top 5,000. It is worth noting that the deadline for the event is April 18, 2021, and the car purchase payment is valid until May 31, 2021, and the car purchase payment is only for car purchase and is not discounted.

　　In addition, Dongfeng Peugeot has also prepared the "Lion King Alliance" interactive points gift for the majority of users. From now on joining the Dongfeng Peugeot "Lion King Alliance" official mini program, you can grab the interactive points gift.

　　In short, as the date of the new brand identity is approaching, Dongfeng Peugeot will usher in a new era of "New French" and "New Peugeot" in China. Dongfeng Peugeot, which will be unveiled at the Shanghai Auto Show, is worth looking forward to