According to a sales data released by Wuling Hongguang recently, Hongguang MINI EV has been on the market for 270 days and sales exceeded 270,000 units; Hongguang MINI EV Macaron has been on the market for 10 days and orders exceeded 45,000 units... Since the Hongguang MINI EV went on the market in July last year, it has achieved good sales by virtue of its appearance and other advantages.

　　According to statistics, Wuling Hongguang MINI EV ranked first with 37,000 in the global electric vehicle sales rankings in January this year, surpassing Tesla Model 3, and won the global electric vehicle sales champion for the first time. For the best-selling of Wuling Hongguang MINI EV, many mini-electric vehicles are also speeding up to enter the market. Industry insiders believe that following the cold in the A00-class electric vehicle market in 2019, it is expected to continue to heat up this year.

　　Outstanding advantages and then sought after

　　It is understood that with the sharp decline in subsidies in 2019 and the increase in technical threshold requirements, the sales of A00-class electric vehicles have fallen sharply. So, why does the A00-class electric vehicle market once again become a highly competitive market segment this year?

　　"Market demand is continuously released under the drive of Hongguang MINI EV, and the electric vehicle market has been cultivated in recent years, and consumer acceptance has gradually increased. In addition, car companies have dropped their prices to the price range of old scooters. Very important point." Ren Wanfu, a senior analyst in the automotive industry, said in an interview with reporters.

　　Cao Guangping, an independent researcher of new energy vehicles, pointed out: “China's new energy vehicle industry is shifting from policy-driven to market-driven, and auto companies have shifted from “pursuing multiple subsidies based on large mileage” to “making cars for users to generate more sales and more points”. At the same time, China still has a dual structure of urban and rural areas, and electric vehicles with a value of less than 40,000 yuan can meet the needs of rural consumers." The battery is small and the price is low; the charging current is small and does not rely on charging piles; the body has a narrow wheelbase and is suitable for rural areas Dirt road meeting cars and narrow lanes and courtyards enter and exit, which is the technical reason for the hot sales of A00-class electric vehicles.

　　"The dual-point policy has put a lot of pressure on car companies. The A00-level electric car market is an opportunity to relieve pressure. The A00-level electric car market will drive the production and sales of new energy vehicles to rise, which is a good thing for car companies and consumers. ." Ren Wanfu further pointed out.

　　Spurring market demand for lithium iron batteries

　　What impact will the A00-class electric vehicle market once again become popular on the new energy vehicle industry? Cao Guangping pointed out: "This will affect the product positioning orientation of high-speed car companies. Before major breakthroughs in battery technology, high-speed car companies may switch to this market for some products for a long time under the condition of stable industry policies. Low-speed car companies also have a great influence. The industry is currently formulating low-speed car technical standards. Once implemented, it will force the original low-speed lead-acid battery cars to give up part of the market and pass it to the upstream and downstream industry chains."

　　The industry generally believes that the A00 electric vehicle market represented by Hongguang MINI EV will boost the demand for power batteries this year. Cao Guangping judged: "After the decline of national and local subsidies, everyone has seen the huge energy of the return of iron-lithium batteries, and superimposed on the hot sales of A00-class electric vehicles. This year, the reversal of iron-lithium batteries to ternary batteries is almost inevitable."

　　In this regard, Ren Wanfu suggested that with the help of the A00-class electric vehicle market boom, car companies should closely cooperate with power battery companies to closely follow the development trend in product launch and layout.

　　"This year and the next 5-10 years will be a period of parallel development and alternate leading of iron-lithium, ternary and upgraded solid-state batteries. Battery companies must not only arrange production, raw material procurement and sales, and investment in the short term this year, Long-term development plans must also be made, with quantity and quality, and technology as well as successors." Cao Guangping said.

　　"Innovation to make cars" needs to be implemented

　　It is understood that while the market is hot, competition for A00-class electric vehicles is also intensifying. In addition to the Hongguang MINI EV, the sales of A00-class pure electric vehicles of the Great Wall Euler brand are also growing rapidly. The recently launched Changan Benben E-Star National Edition and Lingbao COCO have successively targeted the A00-class electric vehicle market.

　　"Any market has capacity and changes. For this market segment, car companies with the ability to reduce costs and differentiated technologies can enter, but the product cost cannot be reduced and there is no special feature of attracting users. It is destined to lose money and earn money. ', admission is not necessarily a good thing." Cao Guangping said bluntly.

　　Cui Dongshu, secretary-general of the China Passenger Vehicle Market Information Joint Council, once said: “In 2021, pure electric micro-vehicles will have huge room for development, and the overall proportion may remain about 40%. If the sales of new energy passenger vehicles in 2021 are 1.8 million It is estimated that pure electric mini-vehicles account for 40%, which is expected to reach 720,000 units, an increase of 400,000 units from 2020."

　　Regarding the development of this year’s A00-class electric vehicles, Cao Guangping said: “The sales volume is considerable. At the same time, product innovation, vehicle manufacturing level and quality are also the concerns of users. The development strategy of an enterprise must be specifically combined with environmental changes such as the market. Compatible with their own development conditions. Companies need to carefully study the micro-car market, micro-car users, and characteristics of micro-cars, and combine their own conditions to make cars well, reduce costs, make features, and implement the'innovation to make cars'. In order to develop steadily."

　　After editing

　　A00-class electric vehicles are highly competitive products in the market. They are practical, convenient, low-priced, and cool in style, and they are also the focus of competition. If new energy car companies want to occupy a place in this segment of the market, they must launch products with higher quality, lower prices, better performance, and cooler styling. This also requires car companies to have stronger strength. At the same time, the fiercely competitive market is not only a challenge but also an opportunity for auto companies. If products can meet market demand and be favored by consumers, it will help auto companies improve their overall strength.