This article is reproduced from Gasgoo.com. A few days ago, the China Automobile Association announced the April auto production and sales data. Data show that my country's automobile production and sales completed 2.234 million and 2.252 million vehicles in April, with year-on-year growth rates of 6.3% and 8.6% respectively. Among them, passenger vehicle sales were 1.704 million units, a year-on-year increase of 10.8%. The monthly sales of Chinese brand passenger vehicles in April were 719,000 units, a year-on-year increase of 34.4%, which was significantly higher than the market. At the same time, the Chinese brand passenger car market share reached 42.2%, an increase of 7.5 percentage points compared with the same period last year. From January to April this year, the market share of Chinese brand passenger cars was 41.6%, an increase of 3.4 percentage points year-on-year. The market share and year-on-year growth rate ranked first among all passenger car series. With the increase in the proportion of Chinese brands in the passenger car market, the Sino-German, Japanese, and Korean joint ventures have all declined to varying degrees.

　　Chart source: China Automobile Association April sales report

　　Autonomous leading auto companies compete with joint venture auto companies in volume

　　Behind the rapid increase in the market share of Chinese brands in the passenger car market, it is inseparable from the positive contributions of leading automakers. From the perspective of the monthly sales rankings of passenger car manufacturers, the three leading automakers of Geely, Changan, and Great Wall have become regular customers on the top 10 passenger car manufacturers' sales rankings, and Changan and Geely have repeatedly squeezed into the list. The top five positions in the list have been able to compete with the leading joint venture car companies such as SAIC Volkswagen, SAIC GM, and Dongfeng Nissan in terms of size.

　　Gasgoo Automotive Research Institute pointed out that the high growth of autonomous leading auto companies this year is a concentrated expression of their accumulation in products and technologies in recent years. For example, Geely Automobile now brings together the four basic module architectures of BMA, CMA, SPA, and SEA. After years of development, its main models such as Emgrand and Boyue have inherited products and have accumulated a large number in the market. Consumers’ word of mouth; in the past two years, with the renewal of traditional fuel vehicles such as the CS series and Yidong and the addition of the UNI series, Changan Automobile has also ushered in an explosive trend; Great Wall has adopted a multi-point layout strategy in the passenger car field In addition to continuing to strengthen the Haval brand's SUV position, it also optimized the positioning of Euler. At the same time, the introduction of the tank also means that Great Wall has launched an offensive into a more segmented market in the SUV field.

　　Autonomous car companies have embarked on a road of high-quality development

　　Autonomous leading auto companies compete against joint venture auto companies in terms of volume, but they also have the confidence to challenge them in terms of quality.

　　At present, it is an indisputable fact that the terminal prices of joint venture brand products have fallen sharply. The reasons for this situation are intensified competition among similar products and the upward pressure of independent brands. For example, in the A-class car market, Geely Xingrui and Lynk&Co 03 have surpassed joint venture products such as Sylphy and Lavida in the starting price.

　　Xingrui has been on the market for 6 months, with a cumulative sales of 65,000 units

　　In recent years, independent brands have continued to launch an upward offensive. Among them, Geely's Lynk & Co and Great Wall's WEY are the most representative. According to Geely Automobile, as of the end of December last year, Geely's average bicycle price was 80,000 yuan, while the average price of Lynk & Co brand models reached 156,000 yuan. This year, as Geely fully marches towards the "4.0 framework system car building era", the price of its products is expected to increase again.

　　In addition to Geely, Changan Automobile is expected to further increase the price of its bicycles with the launch of UNI serial products. Today, the starting price of Changan's medium-sized SUV Changan UNI-K is more than 150,000 yuan. Great Wall Motors is also launching an upward offensive with WEY and tanks.

　　Analysts pointed out that the continuous increase in the price of self-branded bicycles precisely reflects the high-quality development of self-owned car companies in the process of product system optimization and adjustment.

　　On the China Brand Day on May 10 this year, independent brands jointly established the "China Automobile Company Chief Brand Officer Joint Conference" (CB20) and issued a declaration of the Chinese automobile brand upward. Yang Xueliang, senior vice president of Geely Holding Group, as the first CB20 rotating chairman, announced the "5.10 Declaration", which mentioned "adhere to scientific and technological innovation to drive development." Industry insiders analyzed and pointed out that only by relying on innovation, improving technology research and development capabilities, and mastering key core technologies, can independent brands take a path of high-quality development that can compete with joint ventures.