This article is reproduced from Gasgoo Information. A few days ago, domestic media reported that Dongfeng Fengxing will hold a press conference in June to announce that all its models will be replaced with a new LOGO. Dongfeng Fengxing will name the new LOGO as the "Lion Logo". Some media speculate that the new Lion logo is the one used on the previous new car T5 EVO. At first glance, its overall appearance is somewhat similar to that of Lamborghini.

　　It is understood that in the declaration drawing submitted by Dongfeng Fengxing to the Ministry of Industry and Information Technology, the brand logos of many models, including Lingzhi PLUS, Lingzhi M5, Fengxing T5, and Fengxing SX6, will be changed from "Feiyan" to Jinshi logo.

　　The industry believes that Dongfeng Feng's change of label means that it has also put the brand on the agenda. On the eve of this year's Shanghai Auto Show, Dongfeng Motor Group announced three "One Million" plans, that is, by 2025, the sales of Dongfeng commercial vehicles, autonomous passenger vehicles and new energy vehicles will each reach 1 million. Dongfeng Fengxing, as a member of Dongfeng's autonomous passenger vehicle field, has to "make a fuss" on brand rejuvenation and high-end in the face of changes in consumer demand.

　　In fact, Fengxing T5 EVO can be regarded as a prelude to Dongfeng Fengxing's brand renewal plan. In terms of design and intelligent configuration, the car has a very obvious difference from the Fengxing T5, which is a concrete manifestation of the rejuvenation of the Dongfeng Fengxing brand. As the successor model of the Fengxing T5, the sales of the Fengxing T5 EVO have been rising since its launch at the beginning of this year. Now it has become the second major model of Dongfeng Fengxing after Lingzhi. From this point of view, Dongfeng Popular's strategy of rejuvenation has begun to bear fruit.