In the recent new car market, there are two newly launched new cars that can be seen everywhere, one is the FAW-Volkswagen Landing, and the other is the GAC Toyota Highlander. They can be discussed endlessly by users. One is that the signs of Volkswagen and Toyota are loud enough and have hotly discussed capital; second, the joint venture medium and large SUV market segment in which these two cars are located has always had the most discussions. The most discussed topic this time is their prices. There is no doubt that based on the price range of the joint venture brand, netizens think that the prices of these two cars are too high.

　　What’s interesting is that in any popular forum or under an article about these two cars, you can always see a message like this: I’m okay with this pricing. Isn’t Lynk&Co 09 fragrant? Perhaps people who do not know why will wonder: Who is Lynk & Co 09? Why can it get into the same circle as Highlander/Lanjing?

　　Lynk & Co 09 is a luxury smart flagship SUV recently released by Lynk & Co. It has a length of more than 5 meters and a wheelbase of close to 3 meters. A large number of well-known medium and large SUVs such as environment and explorers. One problem is that, no matter from the brand heritage or the mass base of the model, Lynk & Co 09 seems unable to fight. However, judging from the history of the Lynk & Co brand, it seems that it is born with the super ability to turn the impossible into possible.

　　When the Lynk & Co brand was established five years ago, Weilai had not released its first mass-produced car. People did not know that the average selling price of Weilai would exceed 400,000 in the future, and it would be so successful. Therefore, the status quo of independent brands at that time was that everyone was crowded in the market of about 100,000 yuan, and although they were clamoring to rush to the high-end market, there was actually no car in the market of 150,000 to 200,000 yuan. Achieving real success may be short-lived, or it may not be able to maintain long-term combat effectiveness.

　　Lingke was born under this background. The difference is that Lynk & Co was established in the name of a joint venture with Volvo, and Geely was smart enough to choose the overseas location of the launch event in Berlin, Germany. After that, most of the new car launches were released overseas. Therefore, Volvo's technical endorsement + Geely's excellent marketing enabled the Lynk & Co brand to carry high-end genes at the beginning of its birth, which enabled the Lynk & Co brand to have a very successful beginning that its peers could not replicate.

　　We all know the story after 　　. In recent years, the image of Lynk & Co's "fashion brand" has become more and more popular, and you can always see Lynk & Co in various international automobile competitions. In almost five years, the Lynk & Co brand has accumulated more than 520,000 users, and the main models of 01, 03, 05 and other main models are basically concentrated in the range of 150,000 to 250,000. Such a price range is enough for a head-to-head battle with mainstream joint venture brands.

　　On the road of the Chinese brand going forward, Lynk & Co has completely completed all the roads to go through, and basically caught up with the time when the joint venture brand started at the same time. For a long time, medium and large SUVs have represented the brand height of joint venture brands and have been a beacon for joint venture brands to achieve vertical development. If it succeeds in the medium and large SUV market, then basically every market segment is like a fish in the water. On the contrary, it can only struggle in the market segment that is not up to the bottom. Korean cars are currently facing this embarrassing situation. .

　　Therefore, if the Lynk & Co brand wants to maintain long-term competitiveness, it must develop in a deeper direction. The launch of more high-end medium and large SUVs is one of the links. Moreover, not only does Lynk&Co want to develop in a higher direction, but Lynk&Co's users also demand it.

　　Lin Jie, general manager of Lynk & Co., said that with the continuous development of Lynk & Co., the early users of Lynk & Co. have also continued to grow. They often have demand for product upgrades. This is why we decided to develop Lynk & Co 09. power. Lin Jie talked about a typical user-Mr. Zhu. He is an early user of Lynk & Co. In recent years, he has experienced important moments in his life such as setting up a family, increasing population, and job promotion. Some requirements, such as wanting more seats, playing a bigger role, but also being smarter and more powerful.

　　Lin Jie said that the loyalty of Lynk & Co users is also very high, especially the early 01 users have recently come to consider changing cars, so they have been urging Lynk & Co to quickly launch new cars. "We are still considering whether the Lynk & Co brand is young or not. We continue to develop in a small direction. In the end, it actually comes from the opinions of users. They believe that for a brand, Lynk & Co emphasizes not only young people, but also a youthful attitude. , So Lynk&Co 09 was born in response to the needs of users."

　　According to Lin Jie, the early users of Lynk & Co 09 are likely to be old users four or five years ago. Therefore, the target group of Lynk & Co 09 is a young elite group, which is the backbone of work and family. Lin Jie also said that Lynk & Co has opened a replacement channel for 01 old users. After the Lynk & Co 09 press conference, many old users asked him about replacement and additional purchases. These actions made Lin Jie feel a lot of emotion. He did not expect that the user loyalty of the Lynk & Co brand is so high, and Lynk & Co 09 is so popular with old users.

　　This is how the brand value accumulated by the Lynk & Co brand in the past five years is playing a role. Some people say that Lynk & Co has launched new products too fast in the past year or two, and it makes them a little blind. In fact, this is exactly what Lynk & Co has been pursuing since its establishment and is playing its advantages. From 01 to 09, every product of Lynk & Co has something in common, but it is more a manifestation of individuality and uniqueness. For example, 01 is a family-oriented SUV, 02 is a crossover SUV, 03 is a sports sedan, 05 is a COUPE SUV, 06 is an entry-level SUV, and 09 has evolved into a medium and large SUV. To figure this out, you will understand that every product of Lynk & Co actually has a corresponding market segment, and Lynk & Co has even figured out its positioning and market segmentation for the future 07 and 08.

　　In this age of construction vehicles, it is actually difficult to keep each model individualized, which involves a series of nuanced work such as user research. For example, although Lynk & Co 09 shares the SPA architecture with Volvo XC90, in addition to keeping the core safety genes consistent, the performance in other aspects is actually different. Because the market positioning, consumer groups, brand concepts, and product performance definitions of the two are completely different, Lynk&Co 09 is designed and developed according to user needs and preferences to make it more in line with the requirements of this era.

　　If the establishment of the Lynk & Co brand five years ago was a sign of entering the joint venture brand camp, then the appearance of Lynk & Co 09 now shows that Lynk & Co has gone to the hinterland of the joint venture brand.