On July 30, 2020, Bentley Motors announced its global performance for the first half of 2021, with sales and profits hitting record highs. Among them, operating profit reached 178 million euros, exceeding the annual profit level of the Bentley brand in previous years. In addition, the semi-annual sales data of Bentley Motors' global market has increased from 4,785 units before the emergence of the new crown pneumonia epidemic in 2019 to 7,199 units in 2021, with a half-year sales increase of 50%.

　　In the first half of 2021, the three major car series under the Bentley brand have been widely favored by global customers. The specific performance is: 2,767 units of the Bentayga series, 2,318 units of the Continental GT car series, and 2,063 units of the Flying Spur series. The Bentayga series have been launched on the global market and become the best-selling Bentley product. The Bengaluru plug-in hybrid version and Bengaluru S models will also be launched in 2021. In addition, with the introduction of the Continental GT Express model in some markets around the world in the second half of 2021, the sales volume of the Continental GT car series is expected to reach a new high. The launch of the Flying Spur V8 model has enabled the development of the Flying Spur series and has been deeply loved by Chinese customers. In the first half of 2021, the Chinese market has become the world's largest market for Bentley Motors. Currently, the sales of Flying Spurs account for about 29% of Bentley's global sales in the first half of 2021.

　　There are uncertainties from the global market behind the outstanding performance. In view of the current situation of the global new crown pneumonia epidemic, in the second half of 2021, there will still be challenges to the production and operation levels. Adrian Hallmark, Chairman and CEO of Bentley Motors, said: “The performance of the Bentley brand in the first half of 2021 is an important milestone. We have clearly stated in the'Beyond100' business strategy that by 2030 The Bentley brand is committed to leading the way in sustainable luxury travel. Today, good performance cannot be separated from our active response to market feedback, continuous reshaping of products and operations, and continuous implementation of this business strategy."

　　"We are always striving to improve efficiency and effectiveness to promote the transformation of Bentley Motors, and we are continuously implementing a sustainable business model."

　　"While achieving outstanding performance in the first half of the year, we are always paying attention to the global new crown pneumonia epidemic."

　　"At present, we are going through the most important stage of transformation in the history of the Bentley brand, and the financial aspect is also showing a positive trend. We will continue to practice the'Beyond100' business strategy, improve financial flexibility and resistance to economic recession, and complete the product development within ten years. The transformation of electrification will lead the development of global ultra-luxury travel modes."

　　Financially, in the first half of 2021, the Bentley brand achieved an operating income of 1.32 billion euros in the global market, which was higher than the 834.8 million euros operating income obtained before the outbreak of the new crown pneumonia in 2019. Operating profit was 178 million euros, of which the corresponding sales profit rate was 13%, a record high.

　　The Bentley brand refreshed its global half-year performance in 2014, with operating revenue of 887 million euros and operating profit of 95.2 million euros. 2014 was the most outstanding year of Bentley's global performance, with annual profit of 170 million euros. Today, the Bentley brand's half-year profit in 2021 has exceeded this figure.

　　In terms of sales volume, Bentley Motors has shown a balanced development trend in the four core global markets. In the past ten years of development, the Chinese market became the largest market for the Bentley brand in the first half of 2021 for the first time, with a half-year sales of 2,155 units; the American market followed closely behind with 2,049 units in 2021; in addition, the European market also It performed strongly, delivering 1,142 units within half a year; half-year sales in the Asia-Pacific market were 778 units; Bentley Motors sold 554 units in the UK market; and sold 521 units in the Middle East, Africa and India. The Bentley brand is also expanding its dealer network and has now set up 240 authorized dealer stores in 67 countries around the world.

　　2021 is one of the most concentrated years for the Bentley brand to introduce new products. A total of 9 models have been launched, including the previously released Bentayet plug-in hybrid version and the Flying Spur plug-in hybrid version. "Business strategy, determination to lead the future of sustainable ultra-luxury travel.