A few days ago, we learned from foreign media that Hyundai’s tenth-generation Sonata (known overseas as the eighth-generation, code-named DN8) model will skip the mid-term remodeling phase and directly undergo a model replacement in 2023. This news has triggered It has attracted wide attention from media at home and abroad.
It is reported that poor market response and low sales have become key factors affecting Sonata's direct replacement. Compared to another model, Hyundai Yazun, also produced at the Asan plant in South Korea, the sales of Sonata at home and abroad are very sluggish. It is reported that the current monthly sales of Yazun models in South Korea have exceeded 10,000, but the year-on-year sales of Sonata are only 4,053; moreover, compared with the rival Kia K5, Sonata's sales are also at a disadvantage.
It is said that the current Sonata model on sale has been identified as a failed product within Hyundai Group, so it will be directly replaced in the next two years. The new generation of Sonata models will be built on the same platform, but with a new design. We also hope that Sonata can return to Nirvana after this replacement.
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